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Principles

Omron Principles / Omron Principles represent our unchanging, unshakeable beliefs.The Omron Principles are the cornerstone ofour decisions and actions. They are what binds us together,and they are the driving force behind Omron窶冱 growth.
Our Mission / To improve lives and contribute to a better society / Our Values 笳 Innovation Driven by Social Needs:Be a pioneer in creating inspired solutions for the future. 笳 Challenging Ourselves:Pursue new challenges with passion and courage. 笳 Respect for All:Act with integrity and encourage everyone窶冱 potential. (Revised , May 2015)
Our Mission / To improve lives and contribute to a better society:Our Mission summarizes the meaning of 窶錬usiness should create value for society through its key practices窶 (taken from the words of our founder, Kazuma Tateishi, saying,'A company is most valuable when it contributes to society beyond the simple pursuit of profits').This summary offers more concise terms that are easier for our employees to identify with. 笳 Our value to the world and our mission is to continue to contribute to a sustainable society, resolving social issues through our business. 笳 Fully answering the expectations of society leads directly to sustained company growth, ongoing personal growth, and better living standards for all. 笳 We pursue the creation of a society in which all people can live more comfortable lives.
Our Values / Innovation Driven by Social Needs: Be a pioneer in creating inspired solutions for the future. / Innovation Driven by Social Needs creates a better society by discovering emerging needs.We give value to society through products and services that anticipate and resolve social issues. Innovation Driven by Social Needs leads to new unprecedented products and drives us to find new approaches and attitudes in our work.We look at existing products and make them easier for customers to use. We continue to develop our foresight, our sense for latent social needs, and the creativity to push those needs to the surface.
Challenging Ourselves: Pursue new challenges with passion and courage. / Challenging Ourselves serves as the driving force behind our delivering new value, unprecedented solutions, and active change. Continue to challenge ourselves to develop unprecedented products and services that lead toa variety of new possibilities. This ties directly to our value of Innovation Driven by Social Needs. The more fearless we are in taking on difficult issues, the greater the joy we experience when we succeed. This results in an upward cycle of confidence. Through our failures and successes, we grow together and build an even stronger company.
Respect for All: Act with integrity and encourage everyone窶冱 potential. / Respect for All is more than a basic respect for diversity, personality, and individuality. Respect for All is the core value underlying all our activities in pursuit of living lives and performing jobs of purpose and promise. We act with integrity, creating stronger relationships of trust with individuals and society. This goes to the core of our existence as a company. We believe in the unlimited potential that is possible when our people express their talents and individuality, working with respect for others and maximizing our strengths together.