OMRON Healthcare Indonesia receives Indonesia PR of The Year 2023 Award
October 04, 2023
OMRON Healthcare Indonesia is thrilled to announce its
recent accolade – the PR Program of The Year 2023 award in the Creative
Corporate Reputation Program category. The award recognizes the outstanding
efforts put forth by OMRON in promoting its Digital Blood Pressure Monitors
across the country.
Presented by MIX MarComm Magazine, a part of the SWA Media Group, this prestigious recognition was bestowed upon OMRON Healthcare Indonesia during the 16th Indonesia PR of The Year 2023 event.
the Marketing Manager of OHS-ID, proudly represented the company at the event,
joined by Anggi Ferdinand, Marketing Associate, OHS-ID. The award was presented
by Kemal E. Gani, Group Chief Editor of SWA Media Group.
The award-winning campaign showcased OMRON's
innovative approach to revitalize the image of their digital blood pressure
monitors in a market where media interest was waning. Challenges included
limited data sources and strong competition, but OMRON's creative strategies
breathed new life into their flagship product. These strategies involved unique
content creation, collaborations with healthcare professionals, repositioning
the monitors as lifestyle devices, and broadening their media outreach efforts.