OMRON Launches New Corporate Branding Campaign: "Pure Possibility"
Campaign starts June 23 and rolls out globally
June 23, 2015
OMRON Corporation (Headquarters: Kyoto, Japan; President & CEO: Yoshihito Yamada) announced its launch of the new "Pure Possibility" corporate branding campaign on Tuesday, June 23. Starting in Asia including Japan, this integrated campaign will introduce OMRON's corporate stance globally using a variety of media. These include TV, radio, newspaper, magazine, outdoor, exhibition, the company website, and online media.
In 1959, OMRON founder Kazuma Tateishi established the company's corporate motto, "To improve people's lives and contribute to a better society." Since then, this motto has consistently served as OMRON's underlying management philosophy, and has remained as the criteria for its management decisions. In accordance with this philosophy, OMRON has created a number of global-scale innovations, contributing to the development of society and improving the daily lives of people everywhere. This spirit was then carried on through its incorporation into the OMRON Principles established in 1990. The OMRON Principles serve as the unifying force for all members of the OMRON Group and the driving force for its growth. As such, the new campaign redefines these principles as the most important element that comprises the OMRON brand.
Using a variety of media, this campaign is designed to communicate to a wide range of stakeholders OMRON's commitment to putting the OMRON Principles into practice, while maintaining the perspective of the audience reading the message. Through this branding campaign, OMRON aims to boost the value of its corporate brand.
Newspaper/Magazine Advertisement "Ping-Pong Robot" (in Japanese)
Details of advertisements
Titles of advertisements:
"Ping-Pong Robot" TV Commercial (30" and 60"), newspaper and magazine advertisements, etc.
"Friendship" Newspaper and magazine advertisements, etc.
"Beauty" Newspaper and magazine advertisements, etc.
Campaign launch: June 23, 2015
Japan, Thailand, Vietnam, Indonesia, India, China, successively rolling out globally
Outline of the campaign:
Machines can do much more to unleash human potential. Together with machines, people can experience more joy in their lives - OMRON pursues the ideal way of new automation in which people and machines are in complete harmony. A series of advertisements revolving around the key phrase of "Pure Possibility" will present various ways in which advanced automation can expand human possibilities and bring about a better society and greater fulfillment for the people who live in that society.
[Ping-Pong Robot] "Can automation create happiness?"
Aiming at a shared goal of continuing rallies longer, OMRON's ping-pong robot returns a ball to a place that is easy for the human opponent to hit back. Using the ping-pong robot, a symbol of OMRON's sensing and control expertise, as the motif, this ad introduces the value a machine can offer by adapting to each person's needs and conditions.
TVCM: The Ping-Pong Robot Story (30 seconds)
Women, elderly persons, children...all having fun playing ping-pong.
As they avidly engage in a rally, they each have aspirations, whether it is a fulfilling job, new dream, or stronger self.
The camera pulls back, and reveals a big ping-pong robot. The viewer realizes that the partner in the rallies enjoyed by the people is in fact a robot.
The robot can return the ball to a spot on the table that is easy for the partner to return.
Showing that machines can do things for people and affording a glimpse of new possibilities, the robot is the very symbol of OMRON technology.
Can automation make people happy?
To this question, the commercial displays the message "Human beings - they can do more." The meaning is that advances in automation can broaden human possibilities and help to build enriched societies with better communities whose members shine even more.
TV CM "Ping-Pong Robot" Story (30")
Story Board for "Ping-Pong Robot" TV Commercial
Newspaper/Magazine Ad "Ping-Pong Robot"
2-page spread advertisement
Friendship version: "Can Automation Breed Friendship?"
Heightening levels of automotive safety, OMRON's high-precision distance sensor instantly detects danger and supports drivers.
In simple and direct terms, the ad underscores the value delivered by machines to human beings who love taking a drive with precious friends.
Beauty version: "Can Automation Breed Beauty?"
Factory automation makes possible the error-free production of a wide range of cosmetics, thereby helping women to look their best.
The ad sets forth, in a manner clear to all, the benefit delivered by machines to humans who enjoy the rapidly-changing trends in fashion and beauty.
[Friendship] "Can automation create friendship?"
[Beauty] "Can automation create beauty?"
About OMRON Corporation
OMRON Corporation is a global leader in the field of automation based on its core technology of sensing and control. OMRON's business fields cover a broad spectrum, ranging from industrial automation and electronic components to automotive electronic components, social infrastructure systems, healthcare, and environmental solutions. Established in 1933, OMRON has about 39,000 employees worldwide, working to provide products and services in more than 110 countries and regions. For more information, visit OMRON's website at: https://www.omron.com/