Predicting the Future
The SINIC theory grew from the idea that, in order to manage a business by anticipating social needs, it is necessary to predict future society. Based on this theory, OMRON has been able to continually make social proposals marked by foresight. But what exactly is this SINIC theory that enables it to still serve as a compass for guiding OMRON's management more than 30 years since the theory was developed?
The SINIC theory is a future prediction method that OMRON founder Kazuma Tateisi developed and presented at the International Future Research Conference in 1970. Announced in the midst of Japan's rapid-paced economic growth, before PCs and the Internet even existed, this theory drew a highly accurate picture of society up to the middle of the 21st century, including the appearance of the Information Society.
SINIC stands for Seed-Innovation to Need-Impetus Cyclic Evolution. According to the SINIC theory, science, technology and society share a cyclical relationship, mutually impacting and influencing each other in two distinct ways. In one direction, scientific breakthroughs yield new technologies that help society to advance. In the other direction, social needs spur on technological development and expectations for new scientific advancement. Thus, both of these factors affect each other in a cyclical manner, propelling further social evolution.