New Delhi: OMRON Corporation of Japan, a global leader in advanced automation, sensing, and control technology, today announced the establishment of a new dedicated healthcare marketing subsidiary, OMRON Healthcare India Private Limited in Gurgaon, Haryana State. The new subsidiary will focus on responding to the health management needs of Indian people using OMRON's unique leading-edge technologies and products.

OMRON Healthcare Co., Ltd, a member of the OMRON Group, is the world's leading producer of digital blood pressure monitors with a 51% share of the global market, and its trusted range of healthcare products is recommended by medical professionals throughout the world. Currently, India is home to an estimated 130 million sufferers of high blood pressure yet India's blood pressure monitor penetration rate is only 0.5%. Through informing consumers about the importance of monitoring their own health at home, OMRON is convinced that it can make a considerable contribution to the prevention and treatment of lifestyle-related diseases in India.

Commenting on the establishment of the new subsidiary, Mr. Kiyotsugu Kuki, Managing Director of OMRON Healthcare Singapore Pte Ltd. said, "OMRON's healthcare product range will make significant contributions in both Indian hospitals and homes. The new marketing company has been set up with the aims of contributing to the health needs of people in India and proposing health management methods that are tailor-made for the Indian market. OMRON's products are not only highly accurate and reliable; we always ensure that they are extremely simple and easy to use. Our focus on striving to understand the needs of our customers combined with our unrivalled clinical knowledge puts us in a unique position to help address the diverse healthcare needs of Indian consumers in groundbreaking ways."

As part of its efforts to raise awareness of the importance of exercise and healthy living, OMRON sponsors a number of events around India including tomorrow's Airtel Delhi Half Marathon.