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  5. Lifestyles of Tomorrow: Scene 11

Scene 11: Analysis of customer flow helps a department store effectively design its store layout.

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"From the looks of this customer flow data, it appears that a drastic change in our store layout would be highly beneficial."

A department store uses Silhouette Vision to monitor the flow of customers through each sales area. This helps determine the most popular sales areas, as well as the frequency of customer migration from a certain sales area to another specific area. With this system, a wide range of data becomes available for determining the most effective store layout. These types of analyses can be done without compromising the privacy of individuals, by configuring the system to operate without camera image output.
The technology that makes it all possible
SILHOUETTE Vision
With its ability to capture the shape of people three-dimensionally, OMRON's Silhouette Vision Sensor can not only count the number of people accurately but can also detect their movements. This enables a store to determine the exact number of visitors, and analyze each sales area's ability to attract customers, which serves as a valuable strategic marketing tool.

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