Lifestyles of Tomorrow: Scene 4

Scene 4: A display screen capable of showing just the advertisement that interests you the most.

: A woman is passing in front of an advertising display screen on the street. At that moment, the display changes to an ad for a new shampoo. This is achieved by a control system that surmises her possible interests based on the characteristics revealed in a camera-captured image. The system rightly detected her pride in her beautiful long hair, and as a result, the woman responded favorably to the ad. A system like this can automatically determine the most suitable advertisement for each individual, making it a perfect tool for enhancing the effectiveness of advertising.

: Knowledge Information Control Technology
The main goal of Knowledge Information Control Technology is to process sense-based information in the most intelligent manner possible. With this technology, an on-street display can instantly compare the characteristics of an approaching person with the target consumer group that each ad is designed to reach, then automatically select and display the one that would have the most appeal for that particular person.