User Monitoring
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Aggressively capitalizing on input from product testers
To supply products that are easy to use for anyone, OMRON Healthcare Co., Ltd. conducts universal design evaluation at every stage of product development to secure a high level of usability. The company also asks about 1,200 consumers to use and monitor products that are under development, and seeks to incorporate feedback and suggestions into products.
Even after a product is released, opinions and requests from customers who actually used the product for some time are analyzed based on inquiries received by the support center, information gathered through user cards and findings from customer satisfaction surveys. OMRON Healthcare staff occasionally visit customers to observe how products are actually used, in order to identify possible issues. By collecting information through various means, OMRON Healthcare seeks continual improvements in usability.