OMRON Healthcare Co., Ltd. implements various measures to create more user-friendly healthcare products. For example, the company formed monitor contracts with about 1,200 consumers. By asking them to use products under development, OMRON Healthcare has been trying to incorporate feedback and suggestions from them into the products to continually add improvements. Based on inquiries received by the support center, information gathered through user cards and findings from customer satisfaction survey, opinions and requests from customers who actually used the products for several months are analyzed. OMRON Healthcare staff occasionally visits customers' homes to directly observe the environment in which the unit operates and its usage conditions. Fully grasping feedback from customers and how products are used through these and other methods leads to consistent development of products that are easily usable by a wide range of people.

Customers' support leads to further improvementsYoshinori Ozaki
Business Management Department
Product Strategy Headquarters
OMRON Healthcare Co., Ltd.

To enhance ease of use for our blood pressure monitor, we visited homes of some customers and observed their behavior by getting cooperation from the Kyoto Institute of Technology. Based on the findings of this survey, we revised the instructional copy and illustrations to make them clearer and easier to understand. All instruction manuals published after this one have incorporated these improvements. We will continue to work hard to meet customer requirements.