• Company Mission
• Key CSR Concept
• Development/Supply of Socially/Environmentally Beneficial Products
• FY2007 Topics

Representative Director
and CEO
OMRON Healthcare
Co., Ltd.
Yoshihito Yamada

OMRON Healthcare's mission is to realize a healthy and comfortable life by connecting patient's homes with medical institutions through the "Healthcare at Home" approach. With OMRON Healthcare products, users can monitor bio-information such as blood pressure and body fat at home.

Even behavioral data such as physical exercise can be recorded for personal health management. "Healthcare at Home" also allows this data to be shared with a doctor for prevention, treatment and management of diseases. To facilitate this concept, OMRON Healthcare aims to create a wide range of healthcare and medical products and services targeting both general consumers and medical professionals.

In pursuit of the highest possible quality and ease of use for health-supporting products

In China, the main production center for OMRON Healthcare's home－use products, the company has been committed to enhancing product quality since it started business there in 1991. As a result, OMRON Healthcare achieved a pass rate as high as 99.8% for the quality assurance inspection in fiscal 2007. In December 2007, a new production facility was established in Vietnam, which has since been working to improve production quality by taking advantage of production expertise developed in China.

In Japan, OMRON Healthcare set up a customer support center in 2003 that serves as a one-stop support shop that integrates various customer service functions including response to inquiries, sales of spare parts and repair. Customer feedback and inquiries received by the support center serve as a valuable resource for product development. At present, the OMRON Healthcare service network spreads all over the world. Because the company handles customer information, it is dedicated to protecting personal information by acquiring a Privacy Mark and taking other measures.

Aiming to develop products that allow anyone to take accurate measurements easily at home, OMRON Healthcare is proactively incorporating universal design into its products. In recognition of this effort, the MC-670-E digital thermometer received the iF Product Design Gold Award of Germany in March 2007.

Creating new products and services that support lifestyle disease prevention, treatment and management

OMRON Healthcare's pedometers and activity monitors conform to MHLW's physical exercise guidelines

In recent years, metabolic syndrome has become a major social issue in Japan. To respond to this situation, Japan introduced a health check-up program in April 2008. The program requires health insurance associations to add new examination items related to metabolic syndrome to an annual mandatory health check for their insured people aged 40 or above, and provide support from health experts if they show symptoms of the syndrome.

Against this backdrop, OMRON Healthcare released new products that conform to the 2006 exercise guidelines for physical fitness issued by the Ministry of Health, Labour and Welfare (MHLW). For example, the new pedometer lets users know the intensity of walking and targets they should aim at, while OMRON Healthcare's activity monitor can measure the amount of physical activity in a person's general lifestyle, including household work. Health guidance tools combining OMRON Healthcare monitors and lifestyle improvement programs are also available, along with IT-based applications for lifestyle improvement support. Released in April 2008, the new blood glucose monitor dubbed "Precision Exceed," enables self-measurement for diabetes sufferers and potential sufferers. These are just a few examples of the comprehensive lifestyle disease-related products available from OMRON Healthcare, which help monitor and manage health at home.

The future plan is to expand products and services throughout the world by capitalizing on the know-how accumulated in Japan.

Improved reputation for customer service

Customer feedback is a valuable resource for development of devices that enable easy and accurate measurement

OMRON Healthcare set up a customer support center at OMRON Matsusaka Co., Ltd., its production base in Japan, to handle inquiries, opinions and requests from customers. A system is also in place for incorporating these direct voices into product development on a timely basis. The company also conducts a customer satisfaction survey by a third-party organization once every year, and strives to further enhance customer satisfaction based on the results of the survey.

In the fiscal 2007 survey, OMRON Healthcare earned high marks for telephone manners, supply of information and other matters, resulting from its efforts to improve telephone skills and quality of response. This showed that customer satisfaction has been improved.

Encouragements and letters of appreciation from customers are shared across the OMRON Healthcare Group, which helps all staff members reaffirm their responsibility and stimulates their efforts to improve the quality of their work. OMRON Healthcare is determined to sincerely accept and positively respond to customer feedback so as to further increase the quality of support services and to better satisfy customers.

Product donations and awareness-raising initiatives for promoting health in the world

Introducing the importance of product safety and environmental protection to elementary school students using OMRON products

OMRON Healthcare is promoting community service activities to help people around the world lead a healthy life. Every year, in commemoration of the company's foundation on July 1, OMRON Healthcare donates thermometers to a children's hospital in Vietnam. In fiscal 2007, 1,000 thermometers were donated to the Vietnam National Hospital of Pediatrics No. 2. In the same year, OMRON Healthcare donated blood pressure monitors to the hypertension associations in Argentina and Brazil. These products are used for research on the effectiveness of home blood pressure monitoring, which is expected to play an active role in promoting "Healthcare at Home" in these two nations.

OMRON Healthcare is also active in contributing its products to victims of disasters as part of relief supplies. The company donated thermometers and blood pressure monitors to earthquake-affected areas in Niigata, Japan. In May 2008, OMRON Healthcare also donated blood pressure monitors, thermometers, blood glucose self-monitors and other products to the earthquake-affected areas in Sichuan, China.

In Japan, OMRON Healthcare employees lecture at local elementary schools. In fiscal 2007, employees used OMRON electric toothbrushes as examples of environmentally friendly products to explain the importance of recycling and non-use of regulated chemical substances to young students. The company will continue promoting community contributions at various sites across the world.